Yoga Teacher Training by Joe Young

200 hr and 500 hr Yoga Teacher Training begins Sunday 4-27-14 at 3pm.

Early registration must be in by 4-20-14.

You will never take shit from anyone again, not all of you will make it. No Refunds

Download Application below:

  1. Yoga for the People Teacher Training Application, follow the directions on the one-page application . Email application to teachersupport@inmotionyoga.com or bring to studio in person.
  2. Hold your spot by clicking on the desired program, 200, 300, & 500 hour tuition for your program online or in-person at one of our studios.

 

Chicago Tribune

Chicago yoga business attracts controversy, criticism

Owner found success with Groupon deals, but he has accrued BBB complaints, criminal charge, low customer ratings

 

Yoga for the PeopleFitness instructor Christine Haddad, facing, teaches a cardio-kickboxing class last month at Yoga for the People, 1057 W. Belmont Ave., Chicago. (John J. Kim, Chicago Tribune / March 17, 2014)
  • 1057 W. Belmont Ave., Chicago, IL 60657
By Julie Deardorff, Tribune reporterApril 4, 2014

Shanna King was intrigued by the idea of a relaxing candlelight yoga class at a small, low-budget studio in Chicago. Looking for more information, King emailed customer service.

continue to Deardorffs story here:

Yelp Vs Joe Young / Yoga Studio Promos / Year 3

Yelp

Join the “Fuck me up Campaign” on Yelp.

“Yelp are terrorists to small businesses” Joe Young

Yelp is set up similar to an old school protection racket. Someone publicly fucks you up and here comes Yelp with a pay per month solution disguised as advertising. Yelp and their notorious sales reps hit up merchants for A LOT of money.

While initially I was hit by gangsters, testing people and sending them to Yelp has now become a fun hobby of mine. I begun the “Fuck me up campaign” with 4.5 stars, reaching 2 has been a Journey in itself. I do not think I can do this without your support, Please dig deep and lets take this to the next level. Join me in the “Fuck me up Campaign” on Yelp by reaching one star. (clear your browser or visit another site prior to visiting this page to give us a 1 star review on Yelp).

And that is about it…………..
Be well my friends,
Joe Young

Groupon Vs Joe Young / Yoga Studio Promos / Round 2

Groupon Vs Joe Young / Yoga Studio Promos / Round 2

Click on link to purchase Masons 7 day Groupon

Lets just call this one a cross town rival:

Groupons Andrew Mason: ‘I was fired’

Andrew Masons Letter of resignation and Groupons biggest mistake.

Here is the text: ”People of Groupon, “After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why . . . you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable. “You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise. “For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive. “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity! “I will miss you terribly. Love, Andrew”

Groupons Joe Young: ‘I was fired’

Here is the text: ”People of Groupon, “After 3 wonderful years as your top promotor, I’ve decided that I’d like to spend more time with my family. Just kidding – I politely stepped away from you on Feb 15th. If you’re wondering why . . .  the events of the last year and a half speak for themselves. As CEO of several yoga studios, I am accountable. “Groupon you are out of control and are allowing headlines to speak for you. What you need to do is get back to the core principles, remember where you came from and who helped you get there. The board is aligned behind the strategy you shared over the last few months, and I’ve never seen you working together so effectively defective. It is time to give Groupon a wakeup call away from the public noise. “For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what Andrew Mason had created. While his ideas were not always perfect he had the right idea.  Groupon needed a fresh team,  not a fresh leader. The man built Rome and now you expect him to do all the upkeep, chaotic yes but that was a prosperous time and things got done. This was a time Groupon had complete control of the situation, while it did not look that way to the outside world, you gained control thru chaois. All im saying is let the animals concentrate on the chaos and let the bees get to work. It did not take Groupon long for Andrews successors to make it just another corporate tool ie South Korea. Groupons biggest mistakes are listening to public outcry while they should have been moving forward as the leader entertained the audience, now look at them. I’m OK with having failed at this part of the journey. If Groupon was a Yoga Series, it would be like I made it all the way to master level without falling my first ever run through. I am so lucky to have had the opportunity to take the company this far in such boredom.  I’ll now take some time to get back to the core of marketing that Andrew Mason had inspired in me. Perhaps this will remind Groupon how marketing is done and figure out how to channel this experience into something productive. “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to stand up for yourself and your leaders. Unfortunately for Groupon again its biggest regrets must be the moments that they allowed a few loud people to override intuition on what’s best for Groupon. After that your stockholders will be swallowing the whole thing. This 2nd round of leadership change gives you some breathing room to break bad habits and deliver sustainable services while pleasing merchants. The smiles on the merchants face will put Walt out of a job.  Don’t waste the opportunity! “I will miss you terribly. Love, Joe Young”

Side Note to Andrew Mason:

Take off the hoodie and suit up gorilla style. They have danced long enough.

be well,

Joe Young

 

 

 

 

Telling your friends is not an option

Telling your friends is not an option.

 Spreading City Yoga to the Suburbs.

Milwaukee – May 2014 (1 week ahead of schedule )

Minneapolis – August 2014 (on schedule)

Miami – November 2014 (on schedule)

Yoga for the People Inc. 628 N Broadway Ave. 3rd Fl. Milwaukee, WI 53202
Yoga for the People Inc.
628 N Broadway Ave. 3rd Fl.
Milwaukee, WI 53202

Downtown Milwaukee Yoga

Coming this May, 2014 – Yoga for the People Inc.

Step out of your office and into Yoga for the People Inc. Offering the convenience of fitness classes in the heart of Milwaukee.

628 N Broadway Ave. Milwaukee, WI 53202

Large spacious, New York style classroom that overlooks Broadway Ave. has the space to stretch your body in full motion.

Features large changing and locker rooms, 1 showers. convenient to sweat-clean up-get back to work.

Telling your friends is not an option,

Coming May 2014

Men / Yoga / CPD / Welcome to Yoga Studio Wars

Men / Yoga / CPD / Welcome to Yoga Studio Wars

On my last encounter with CPD  I found myself in a conversation with an officer about Yoga. He made me realize Men have no clue. They misconceive Yoga like a moootherfucker. In ancient India Woman were not even alloooowed to practice. These woman today continue to outsmart the men. Flipped a once sacred thing for men and made it their own. A woman will hide the strength gained from yoga in their tight ass. The misconception is in your face. Do not be another statistic, do not admit you failed this, find the strength women have been hiding from you.

Which brings me to my point….

CPD has a big job keeping you animals in Line. I propose a challenge to men and particularly to this man of law who stated this to me, ” with my job, I would become too peaceful if I did Yoga”. Which means in Russian, Motherfuckers are trying to kill me on a daily basis and I am required to stay hard, which makes what I am about to say even more important.

This is probably the evilest thing I could tell you about Yoga. If this is your “Intention”, Yoga will make you the hardest motherfucker on the planet. This ancient exercise can make you whatever you set your mind to. The strength you gain in this mind control exercise Is about your intention.  What I am about to tell you is very powerful. Each practice before warm-up, clear your mind completely, tell yourself one thing. This thought with repetition in practice WILL set your mind straight, you are setting yourself to meditation in motion. This intention will travel thru you….  thru your entire practice and thereafter as long as you can or want to hold it .

If you want to be peaceful be “peaceful”, if you want to be hard than strap yourself in. Let me remind you, Yin and the Yang, you will not be able to find your complete hard side without facing your weaknesses.

My challenge to this man of law. If you are man enough…  Break Yourself. Find times to concentrate on both thru Yoga, when you have it mastered you can find either side on the drop of a dime. You will be lethalist, hardest motherfucker on the planet and when its time to be soft you will instantly know where to pull the file. I have hope you will accept  this challenge for you and for the animals. I would tell you to come to the studio for free but I don’t bribe cops anymore. Our classes are affordable at One class for $10 or five classes for $25.

 

Joe Young

 

A Numbers Game / The Groupon Model

In Motion Yoga LLC opened their first location in Chicago, tucked away from Downtown in Riverwest.  When you talk of opening a store everyone will tell you location, location, location. Well unfortunately this was not the case. If you stood outside and counted the cars driving by you could probable do so on one hand for the entire day.

I worked on the studio for two months prior to opening day to attempt to make everything perfect. Eventually the store opened and saying I was very nervous was an understatement. Was it good enough, will people find the place, do I have enough training, all went thru my mind and I was not any of those things nor prepared for what was to happen…. because nothing happened. Nobody came. I hired a couple teachers right away and hoped for the best. I taught the majority of the classes to keep the highest overall expense down. Not many people came the first few months, nobody knew it was there nor did people want to go to a place where only a few people are walking into. I did not have money to advertise, there was no street traffic and I was relatively unknown in Chicago. I needed an effective way to advertise that would not cost me much upfront.

I knew very little of social marketing at the time but knew that would be the key to success to a store tucked away that nobody ever saw or heard of. My first friend who brought me to yoga was a woman named, Jana Anderson, she had initially brought me on a deal from Groupon. I started to look into this marketing and wanted to contact Groupon. Come to find out you just dont get right thru to Groupon as a new Merchant. Groupon had a bit of arrogance to them in 2011, they changed the world of marketing overnight. People were shopping different and they honed in on this fact before anyone else knew what hit them, Groupon had cornered the market.  I miss that arrogance Groupon once had, it was sexy. But non the less, I hit many brick walls to run this first promo. I believe I recognize Groupon as my first War in the Yoga Business.  They took my info, assigned me a rep and put me into a contract and said ” we will call you”. Groupon only ran with established businesses. I did not like my answer but nothing I could do but wait, infuriate and look forward. I ran with the smaller based promotion sites like bloomspot, guiltcity and Living Social to at least get my name out there, the promos at least got the word out and kept the business alive. Watch your back and what you sign, it really does mean what it says.

I battled with Groupon do get a run date, I am sure my first rep would remember me, as do they all. I have had several reps thru the years,  I like to hear there names now as most have moved up the Corporate Ladder and are the ones running that once young company. I was able to get one about 6 months after opening my doors. I was excited to see the numbers from sales of my competitors. My first ad with them went ok but I was not quite satisfied with the results. It was a sale but didnt give the savings that attracted the masses. I called my rep at the time to discuss ways to increase sales volume and revenue. We came up with the 30 for 30, 30 classes for $30, it set off an immediate craze of buying. We sold over 2000 Groupons in just of matter of days. Was exciting and exactly what I was looking for. The next day I had a line at the door and a parking problem but was an instant success.

Back than things ran differently at Groupon, In Dec 2011 when this ran for the first time Groupon ran under a different Model. They took a company and ran it for a focused amount of days usually 7 days.  It was a model I agreed with, while your practically giving the classes away, the deal was soo good that people just bought them.  About 10% or less of the People would use all of the 30 classes by the expiration. 20% used about half and Roughly 40% of he people would never even walk thru your door. That was the beauty of Groupn back than. The people that didnt use it paid for the people that abused it (actually used it). The only person that didnt win was the lazy asshole that never got off their couch. The first check I received was pretty amazing to any small business owner. That promotion changed my marketing outlook and gave birth to the idea of “New Way of Yoga”, a business concept based behind Yoga for the People.”.

Groupon now runs on a modified platform. While the old way was great, the check you received was great. I actually used my first check to successfully double my space, I took over the empty store that was next to me. While this sudden burst of cash was great for my business it may have been one of the reasons Groupon changed the model so Drastically. They no longer run the features in just 7 days, rather they leave the ad running for months at a time. Customers have caught on to this and are mostly running ads to give the consumer a better experience and allows customers to try new places at a great discount. This also does away with the large lines at doors, staggers out the 1000 phone calls you would get on the first day, it gives the consumer the edge. Either way my only problem than was I need a bigger space, which is now solved with Yoga for the People.

The “Model” eventually became what is now know as Yoga for the People. Bring the cost of Yoga down by bringing the numbers.

Yoga for the People / Chicago Groupon promotion ended Feb 15th 2014.

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Arrest Me / The Business of Yoga / blog

Arrest Me / The Business of Yoga / blog

This page will explore different ideas in the business of yoga. Beginning in Chicago April 15th of 2011, the date of birth of In Motion Yoga LLC with the responsibilities of Marketing and Business Manager / Sole Owner. I have a unique viewpoint coming form a start-up company helping turn the business into a flourishing fitness operation. I intend to write about our mistakes in the hopes that it will allow other hopeful yoga entrepreneurs to avoid the same pitfalls as In Motion LLC. Most do not see or would prefer not to see the two words yoga and business in the same sentence. The world of business and yoga has combined . I will write when time allows, add constructive thought based comments or suggestions only. All comments will be posted as soon as I figure out how that works.

Joe Young

President ,

Yoga for the People Inc.

 

Business Mailing Address:

1057 W Belmont St.

Chicago, IL 60657